Whenever change is coming and it’s not good for a trillion-dollar industry there always seems to be an explosion of dueling experts, misinformation and contradictory research calculated to delay, delay, and delay the recognition that change is needed. This is the
“Merchants of Doubt” strategy so well described in a documentary about the tobacco industry that kept people from the truth about tobacco for over 40 years.
“Sugar Coated”, another documentary about the sugar industry that decades later is still hiding the truth about sugar. We can expect the same with the new science and the changes it calls for in food production and nutrition.
With your help we’re going to take a completely different approach and not simply add another voice to the orchestrated chaos. Instead we’re going to educate people how their body really works based on the new science and let them see the new science work for them. We believe people will demand changes in what, when and how they eat and market forces will do the rest. Together we can do this.